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21st March 2022

Four teams progress from Arsenal Innovation Lab

Forza Insider, Sodyo, Salsa Sound, and Versus Africa will all have the opportunity to pilot their concepts aimed at enhancing the fan experience for Arsenal supporters around the world.  This is after Arsenal and Yolo Group decision-makers selected the teams for further collaboration and investment after an intensive seven-week online programme through The Arsenal Innovation Lab. The Arsenal Innovation …

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19th October 2021

Arsenal Innovation Lab launches hunt for tech startups

Tech startups focused on fan experience can now apply to the Arsenal Innovation Lab powered by Yolo Group. Arsenal Innovation Lab will create new opportunities for Arsenal fans around the world as it searches for a cohort of inventive startups with solutions on the following themes: Bringing fans closer club: making it easier for supporters …

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23rd January 2019

Arsenal Innovation Lab invest in I Like That

We are delighted to have become investors in e-commerce company I Like That. I Like That delivers secure and seamless e-commerce within sports content. On Arsenal.com for instance, a fan can click on an image of their favourite player and automatically buy their shirt without leaving the page they are on. The London-based start-up, founded …

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20th April 2018

Arsenal Innovation Lab 2017 Demo Day video

Demo day marked the culmination of the Arsenal Innovation Lab. After a ground-breaking 10-week programme, the startups got the chance to unveil 6 new fan experiences which Arsenal and some of their partners were able to see in action.

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19th March 2018

Startups unveil new fan experiences at Arsenal Innovation Lab Demo Day

A ground-breaking 10-week programme by Arsenal to identify new fan experiences came to a climax today as six start-up businesses unveiled their achievements and future plans. The Arsenal Innovation Lab launched in September 2017 with innovation specialist L Marks and after receiving over 250 applications, six startups were selected to work with the club to …

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16th January 2018

Arsenal Innovation Lab begins

Today marks the start of the Arsenal Innovation Lab, a ten-week programme working with six startup organisations to identify ground-breaking new fan experiences

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16th January 2018

Arsenal Innovation Lab starts 10-week programme

Today marks the start of the Arsenal Innovation Lab, a ten-week programme working with six startup organisations to identify ground-breaking new fan experiences. The club launched the Arsenal Innovation Lab in September 2017 with innovation specialist L Marks and after receiving over 250 applications, invited 22 to come and pitch their ideas in a “Dragon’s …

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7th September 2017

Arsenal Innovation Lab launched

Arsenal Football Club has launched the Arsenal Innovation Lab to work with startup organisations to identify ground-breaking new fan experiences and move the club’s business forward. The Arsenal Innovation Lab will enable the club to work with entrepreneurial businesses to explore the following areas: Improving matchday experience Engaging fans globally Transforming commercial partners’ offering Building …

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