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2018 LAB

The Arsenal Innovation Lab launched in September 2017 with innovation specialist L Marks and after receiving over 250 applications, six startups were selected to work with the club to develop their proposals.

The businesses explored a wide range of fan initiatives ranging from artificial intelligence to augmented reality.

At Demo Day in March 2018 they demonstrated their products and services to senior business leaders from the club at Emirates Stadium. Arsenal chief commercial officer Vinai Venkatesham said: “We have worked with six very exciting startups over the last ten weeks and they have come up with some fascinating ideas which could transform some of the things we do with our supporters.

“We are always looking to push the club forwards and the Arsenal Innovation Lab has provided us with the opportunity to work with technologists, startups and entrepreneurs who have brought unique perspectives for us to consider.

“We would like to thank everyone involved for all the hard work and commitment to date and look forward to developing these pioneering ideas to take the club forward.”

L Marks chairman Stuart Marks said: “We’re delighted to have worked with one of the biggest football clubs in the world to address some of their challenges by working with the six innovative startups that have presented today.

“The startups have come from across the globe to take part in the programme in Highbury and have all made incredible progress over the last ten weeks. Arsenal has shown how large businesses really can collaborate with startups effectively and I’m excited to see how each team progresses in the future.”

The six businesses are highlighted below:


Aireal is a geospatial augmented reality (AR) platform that allows digital content to coexist with reality, creating infinite ways for people to experience their world like never before. Aireal’s proprietary method of anchoring digital content at longitude, latitude, and altitude coordinates with millimeter precision provides shared experiential opportunities that are not limited by size or location. Aireal AR is visible through the use of mobile technology and is platform agnostic.


Botnation is a French startup that develops a SaaS platform for creating AI chatbot on messaging apps, voice apps and websites without coding knowledge. The platform includes powerful marketing features like A/B testing, notifications console, analytics and connectors to the majority of ERP and CRM platforms. Botnation AI is already trusted by 700 companies in 53 countries.

I like that

‘I like that’ is an e-commerce technology, that delivers an on-demand shopping experience, in the moment. Powering impulse purchases across the web.

‘I like that’ connects international publishers with online retailers in sports, fashion and beyond. From the latest jersey launch to a fall fashion line, it allows consumers to impulsively buy products they see in images online, right away. The secure transaction happens through the retailer’s payment gateway, right on the publisher’s site, keeping the reader in the moment.


Konnecto is an AI-based data collection & analysis platform that enables brands to analyze customers’ past & present personal interactions at every touch-point, and translates that information into actionable insights. Konnecto Sports platform analyzes data that fans from all around the world knowingly share with sports teams, enabling partnership teams to find, measure and predict lucrative global sponsorship opportunities.


Peak is a pioneering data analytics-as-a-service company that allows businesses to grow using data and artificial intelligence. Founded in 2014, it has grown rapidly and, in 2015, won Tech North’s Northern Stars competition as a ‘top tech startup in the UK’. To date, Peak has secured a total of £3.5m in funding to launch its subscription service and invest in machine learning and AI technologies. Based in Manchester and Jaipur, Peak’s clients include Morrisons, AstraZeneca and The Economist


WoraPay is a mobile ordering and payment technology company. Our technology allows merchants to increase sales and create extraordinary user experiences, while also helping banks (acquirers) enrich their offering to retailers. We believe that orders and payments can be done without queues. WoraPay’s tech is now used by the Lloyds banking group, Mastercard, Mitie, OCS Group, intu shopping centers, etc.